Your visitors don't always use your words, and that's fine.
The chat does not only look for the exact words of the question: it understands its meaning.
Here is how it finds the right pages, and how to help it.
What the chat understands
- Related words. “Rate”, “price”, “how much does it cost” or “subscription” lead to the same pages, even with no word in common.
- A price question is also searched with the words of your pricing pages.
- Forms of a word. “prices” finds “price”, “indexing” finds “indexed”.
- Typos. A misspelled question is matched against your site's vocabulary; the chat then shows “Results for…”.
- Other languages. A question asked in another language than your pages is translated to search them, and the answer is given in the visitor's language.
See Languages. - Follow-up questions. “And the prices?” is understood from the previous messages.
How to help it
A few good habits are enough:
- Clear titles: a page's title counts more than the rest of its text.
- Your visitors' words in your pages: if they say “price”, write “price” at least once, even if you talk about “pricing”.
- SEO titles and descriptions filled in: see SEO data.
- Important information as text, not only in an image or a PDF.
- The indexed text checked with the eye icon on the Indexing page: if a piece of information is not there, the chat cannot find it.
See Categories, ACF fields and indexed text.
If the chat does not find a page
No need to worry: go through these steps in order.
- On the Indexing page, check that it is Indexed, not To index, To re-index or Excluded.
- Open its eye icon and look for the information in the indexed text.
- If your visitors ask with other words than those of the page, add these words to the page or to its SEO description, then re-index it.
- In Settings, a looser relevance threshold makes the chat answer more often.
Updated on 11 November 2026