Documentation › Content and indexing

How the chat finds your pages

Your visitors don't always use your words, and that's fine.
The chat does not only look for the exact words of the question: it understands its meaning.
Here is how it finds the right pages, and how to help it.

What the chat understands

  • Related words. “Rate”, “price”, “how much does it cost” or “subscription” lead to the same pages, even with no word in common.
    • A price question is also searched with the words of your pricing pages.
  • Forms of a word. “prices” finds “price”, “indexing” finds “indexed”.
  • Typos. A misspelled question is matched against your site's vocabulary; the chat then shows “Results for…”.
  • Other languages. A question asked in another language than your pages is translated to search them, and the answer is given in the visitor's language.
    See Languages.
  • Follow-up questions. “And the prices?” is understood from the previous messages.

How to help it

A few good habits are enough:

  • Clear titles: a page's title counts more than the rest of its text.
  • Your visitors' words in your pages: if they say “price”, write “price” at least once, even if you talk about “pricing”.
  • SEO titles and descriptions filled in: see SEO data.
  • Important information as text, not only in an image or a PDF.
  • The indexed text checked with the eye icon on the Indexing page: if a piece of information is not there, the chat cannot find it.
    See Categories, ACF fields and indexed text.

If the chat does not find a page

No need to worry: go through these steps in order.

  1. On the Indexing page, check that it is Indexed, not To index, To re-index or Excluded.
  2. Open its eye icon and look for the information in the indexed text.
  3. If your visitors ask with other words than those of the page, add these words to the page or to its SEO description, then re-index it.
  4. In Settings, a looser relevance threshold makes the chat answer more often.

Updated on 11 November 2026